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My User Research Toolkit

 

 

Based on the Double Diamond process, here are some of the technics and processes I use as part of my research generative and evaluative tasks.

Discover & Define

  1. Interviews

  2. Diary study

  3. Ethnography

  4. Surveys

  5. Focus groups

  6. Competitor analysis

  7. Observatory research

Why

These provide insights regarding the problems/ pain points that might affect on Product’s decisions. Methods allow seeing how representative the issues are and prioritize them.

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To answer the following:

  • What are your users trying to do?

  • Why do they?

  • What is currently hard for them?

 

Develop & Deliver

  1. Usability testing

  2. Concept testing

  3. Card sorting

  4. Analytics

  5. Moderated tests

 

Why

Creates a deep understanding of why the solution works, to inform iteration. Inform the future updates post-launch with qualitative and quantitative insights. 

To answer the following:

  • Does this fix the user's problems?

  • Do all users understand this & can use this solution?

 

When do I use each

  1. Generative - at the beginning of the project in the Discovery phase to define pain points and ideas of the product.

  2. Evaluative 1 - as feedback on how something works and performs: a prototype, a closed dev. environment, beta test version, etc.

  3. Evaluative 2 - after launch: a new feature was released.

  4. A major change was done in an existing solution.

  5. A developed feature for validation of a hypothesis.

  6. Before a major change in strategy.

 
 
 
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