I'm Sveta but everyone calls me Svt.
I'm a Strategy & UX Research Manager@Honeywell. Or as I like to call myself, 'a human behavior explorer in a digital environment'. I have great experience as a Product Designer, Mentor, and UX Researcher. My biggest strength is to infuse others with my ideas and get them excited about them.
With great passion for awesome products and a hunger to help create the 'next big thing', I'm an asset to your organization.
+972525320010
EMPLOYMENT HISTORY
2022 - today
2019 - 2022
2018 - 2019
2013 - 2018
2012 - 2013
Strategy & UX Research Manager at Honeywell
Establishing a combined and transparent way of working for several teams via Jira and
Confluence. Maintain a close and continuous relationship with Product Managers
regarding upcoming objectives and the roadmap. Providing support to members of
the UX Research team by removing any potential obstacles. Improve research team
communication, knowledge sharing, and process efficiency by implementing effective
tools. Coordinating pre-PI planning with the Design manager. Initiating a change in the
internal organizational way of thinking about Agile between UX, Product, and R&D
groups.
Senior UX Researcher & Designer at Honeywell
Conducting Design Thinking & Design Sprint workshops. Leading focus groups & user interviews. Defining personas across multiple products. Defining main scenarios & user flows. Writing DoD with PM. Define & test IA. Low-fidelity prototyping deliverables. Performing usability tests.
Lead UX Researcher & Designer at Sirin Labs
Perform generative research with a Human-Centered Design approach. Conduct mobile & web app research to implement the usable aspects of each to create the best possible product. Build user flows based on feasibility challenges. Plan and write DoD with the PMs. Conduct UX Research for a global audience using mixed methods. Benchmarking. Create UX Copy in-line with brand values. Perform User Interviews and Analysis. Create Personas. Define Information Architecture. Design Wireframes and prototypes. Consider Material Design system development. Lead UI Designers throughout the design and development processes. Work with several PMs on different projects simultaneously while being a core member of the Scrum team. Manage Usability Tests with beta testers in Asia. Define KPI for measurement. Use FireBug for further analytics.
Senior Product Designer at Matrix
responsive design, applications (web & mobile), complex systems, portals, marketing concepts, info and service desks. Design creation process from receiving the brief from the client to accompany the development teams. Understanding the methodology of responsive design and accessibility.
Web Designer at iBario
UX/UI, websites, landing pages, branding
EDUCATION
2019 - 2023
2006 - 2010
M.A., Bar-Ilan University
Sociology - Social Psychology
B. Design, Shenkar School of Engineering & Design
Majored the Interactive Design Program
COURSES
2019
2012
Design Thinking Workshop Facilitator, Discovers
Usability and User Experience, Netcraft Academy