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I'm Sveta but everyone calls me Svt. I'm a Product & Research Manager, or as I like to call myself, 'a human experience improver in a digital environment'. I have great experience as a Product Manager, UX Researcher, Team Lead and mentor. My biggest strength is to infuse others with my ideas and get them excited about them.


With great passion for awesome products and a hunger to help create the 'next big thing'.

+972525320010

EMPLOYMENT HISTORY

2024 - today

2022 - 2024

2019 - 2024

2018 - 2019

Research Lead at NICE - CX & AI

  • Established a collaborative space for research and product teams

  • Global Collaboration: to share knowledge, learn from each other, and drive mutual growth across the organization.

  • E2E: Managed end-to-end research projects, ensuring timely delivery and alignment with business objectives.

  • Designers' Research Training Program: Developed and implemented a training program focused on research methodologies for designers.

  • MentorshipMentored junior researchers, fostering their growth and contributing to the
    team’s overall capabilities.

  • Research Newsletter: Initiated and led the development of an internally distributed

newsletter focused on research insights and updates.

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Strategy & UX Research Lead at Honeywell - Cybersecurity​

  • Streamlined Collaboration: Established a unified and transparent workflow for multiple teams using Jira and Confluence tools.

  • Product Alignment: Maintained ongoing, collaborative relationships with Product
    Managers to align research efforts with upcoming objectives and the product roadmap.

  • Obstacle Resolution: Provided essential support to UX Research team members by
    proactively identifying and removing potential obstacles to their work.

  • Efficient Knowledge Sharing: Enhanced communication, knowledge sharing, and process efficiency within the research team by implementing effective tools.

  • Coordination of Planning: Collaborated closely with the Design Manager to coordinate
    pre-PI (Program Increment) planning efforts.

  • Agile Advocacy: Initiated a shift in the internal organizational mindset regarding Agile
    methodologies, fostering better alignment between UX, Product, and R&D groups.​

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Senior UX Researcher at Honeywell - Cybersecurity

  • Facilitating Workshops: Conducted Design Thinking and Design Sprint workshops to foster innovative problem-solving and ideation within cross-functional teams.

  • User Engagement: Led focus groups and conducted user interviews to gather valuable insights, needs, and feedback directly from users.

  • Persona Development: Defined personas across multiple products to create a deep understanding of target user segments.

  • Scenario Mapping: Defined main user scenarios and user flows to ensure product designs align with user expectations and goals.

  • Collaborative Definition: Collaborated closely with Product Managers to define the Definition of Done (DoD) criteria, ensuring alignment on project goals and milestones.

  • Information Architecture: Defined and tested Information Architecture (IA) to optimize the organization and structure of content within products.

  • Usability Testing: Conducted usability tests to evaluate product designs, identify usability issues, and iterate on improvements based on user feedback.​

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Lead UX Researcher at Sirin Labs

  • Generative Research: Conducted Human-Centered Design generative research to 
    uncover user needs and opportunities.

  • Cross-Platform Insights: Researched mobile and web apps to integrate the best usability aspects into the product.

  • User-Centric Flows: Designed user flows with a focus on feasibility and a seamless user
    experience.

  • Collaborative Planning: Worked with Product Managers to define DoD criteria and align with project goals.

  • Global Audience Research: Conducted UX Research with mixed methods for a diverse 
    global audience.

  • User Interviews and Persona Creation: Conducted interviews, analyzed data, and created personas.

  • Information Architecture: Defined IA for optimized content organization.

  • UI Designers Leadership: Provided guidance to UI Designers in design and development processes.

  • Project Management: Managed multiple projects, collaborating with several Product 
    Managers.

  • Usability Testing and KPIs: Led usability tests, defined KPIs, and utilized analytics tools for insights.

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EDUCATION

2019 - 2023

2006 - 2010

M.A., Bar-Ilan University

Sociology - Social Psychology

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B. Design, Shenkar School of Engineering & Design

Majored the Interactive Design Program

COURSES

2019

2012

Design Thinking Workshop Facilitator, Discovers

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Usability and User Experience, Netcraft Academy

 
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